Have you seen the Burger King commercial in which some BK representatives go to remote areas of the world (where people eat things like whale and seal because that's all there is, which means they have probably never heard of BK or MickeyD's or any of that other poison) and have the natives eat a Whopper and a Big Mac? According to the commercial, these natives prefer the Whopper over the competitor's similar, yet not flame-broiled, greasy lump of gray processed meat and soy filler product. Although, the taste tester then says that, of course, neither option compares to the seal steak waiting for them at home.
Has Burger King not been made aware of the fact that a huge reason for the obesity and diabetes epidemics in Latinos, American Indians, and other populations is that their traditional diets based on things that they have grown in the ground for thousands of years have been replaced by processed food-like products that contain mostly fillers, salt, and sugar? (Just because soy and corn grow in the ground doesn't mean they're healthy as hydrogenated oils and shelf-stable materials, by the way.) Has no one told BK executives that introducing their flame-broiled taste to people in the arctic is probably not the most responsible thing for a company to be doing?
Maybe I'm over-thinking it. But it's one thing to tempt slovenly Americans with such fare. It's another to imply that greasy burgers on processed-flour buns could even compare to traditional diets that keep communities together.